Business Plan Clinic and Workshop for Artists

As part of the Artist as an Entrepreneur Institute‘s June workshop series – the Broward Cultural Division, the Florida Small Business Development Center in Broward, the South Florida Regional Planning Council and ArtServe will offer an informational business plan clinic and workshop to assist artists and creative entrepreneurs on Saturday, June 28th from 9am – 2pm at ArtServe, 1350 East Sunrise Boulevard in Fort Lauderdale, Florida 33304. 

The Business Plan Clinic guides participants through preparation of a simple business plan, an essential tool for any artist. In addition, participants will learn how to effectively work with lenders to obtain financial support. The workshop will be facilitated by George Gadson and Rafael Cruz, both with the Small Business Development Center, and Cheryl Cook, economic development specialist with the South Florida Regional Planning Council. Participants will have the opportunity to network with past alumni of the Artist as an Entrepreneur Institute. 

In addition, Katerina Wagner, founder and principal of Miami Art Scene™  will present a lecture on Developing a Brand for the Artist. Wagner is an art consultant, curator and art blogger whose audience spans the global creative landscape including collectors, dealers, artists, galleries, museum directors, curators, designers, art aficionados and connoisseurs. For more than a decade Wagner has worked as a communications consultant. Her success as an independent advertising, public relations, marketing, branding and social media specialist led to the formation of KPW Media Group, a full service digital marketing agency based in Miami.

Attendance at the workshop is highly recommended for artists and alumni of the Artists as an Entrepreneur Institute. There is no fee for this workshop, however, seating is limited, RSVP is required. For additional information, contact James Shermer, grants administrator, Broward Cultural Division at 954-357-7502.