Artist as an Entrepreneur Institute returns to South Florida June 2o14

Miami Art Scene™ is proud to be instructing the Branding & Marketing Module during the Business Clinic & Workshop on June 28, 2o14 at the Artist as an Entrepreneur Institute (AEI) 2o14 for another year in a row. This is a highly acclaimed program that is changing the way that artists do business – presented by the Broward Cultural Division in alliance with The Community Partnership for Arts and Culture (CPAC), and ArtServe. The Artist as an Entrepreneur is an artist-focused course of study designed to assist artists (visual, musicians, writers, media, theater, performing arts) by cultivating and advancing their business skills. 

The program is presented on four (4) Saturdays in 2o14 during the month of June. AEI will be offered as 2o classes convening for full-day sessions, 9am-6pm on June 7, 14, 21 and a Business Clinic & Workshop on June 28 from 9am-2pm. The program is led by a premier faculty composed of leading business practitioners and artists familiar with arts and culture from the South Florida region. Faculty members instruct artists through a series of lectures, panels and discussions. AEI will be held at the renowned arts incubator ArtServe, located at 135o East Sunrise Boulevard in Fort Lauderdale, Florida 333o4.

1. Understanding Your Current State
2. Exploring Priorities
3. Writing the Business /Action Plan
4. Defining the Product or Service – Building a Mix
5. Pricing and Practice
6. Choosing a Business Structure

1. Protecting Your Rights
2. Introduction to Writing a Marketing Plan
3. Understanding Consumers and Researching Markets
4. Building a Communications Strategy
5. Civic Engagement

1. Making the Sale
2. Distribution Outlets
3. Raising Capital and Resources
4. Operational Accounting and Finance
5. Paying Taxes
6. Revisiting the Business / Action Plan
7. From the Trenches: Stories of Successful `Artrepreneurs’

1. Working Effectively with Lenders
2. Developing a Brand
3. Business Plan Clinic and Workshop
4. Group Conversation, Wrap-up, Evaluation, Next Steps