Miami’s Favorite Fair Hops the Bay and Lands on the Sands of South Beach
Emerging contemporary art fair, Superfine!, returns to Miami Art Week from December 5-9, 2018 and moves to the Art Deco Welcome Center. Now on its fourth Miami show and seventh overall edition, Superfine! has proven itself to be the art fair that breaks down barriers. Seamlessly integrating independent artists and galleries under one roof, the fair also opens doors for those who’ve never collected art and want to.
Superfine! Miami Beach will take place from December 5 to 9 within the Art Deco Welcome Center located at 10th street and Ocean Drive. 38 solo artist booths and 11 galleries make up this year’s presentation, and visitors are encouraged to interact with and purchase the art – 75 percent of which is priced affordably from $300 to $5,000. A new collector’s paradise, Superfine! also encourages art lovers to use new tools like Art Money to purchase works with zero interest loans and manageable monthly payments.
Letter from fair Director Alex Mitow:
“It was important to us not to return to Miami Art Week unless we could provide real value for the emerging artists and galleries who make up our exhibitor base, as well as easy access for both local collectors and those visiting from around the globe. With a location on the sand in Miami Beach adjacent to SCOPE and Untitled and a 5 minute Uber or CitiBike from the main Art Basel fair, I can confidently say that we can.
Art should be about experiencing wonder and discovery, being enlightened and excited. Too many fairs and galleries get wrapped up in art world politics and forget their prime duty: to connect the work of talented artists with people who love and appreciate it. That’s the mindset we are seeking (and succeeding) to correct.”
“We have been – and always will be – the boutique fair to big box fairs like Art Miami and Art Basel. Even as we expand to give our exhibitors room to spread out, we maintain a cap of 40-80 exhibitors and carefully curate each fair as a unique exhibition. So there’s a lot to see, but the visitor can still digest it, and know the work is quality because we pay more attention to that than many of the bigger guys on the block are able to do. Superfine! Miami Beach will heavily leverage the performing arts – both from Miami and around the globe – to create a highly immersive environment that’s a respite from typical art fair fare.
Being on the Beach, this year’s Superfine! will also take an environmental turn with installation art centered around the plastics that continue to pose a problem in our world’s oceans and panel discussions at the intersection of science and art. I quite honestly cannot wait to see how our artists and galleries tackle the urgent issues facing us, and moreover continue to engage collectors at every level with incredible emerging contemporary art.”
About Superfine!
Superfine! – The Fair was created by an artist, James Miille, and an arts entrepreneur, Alex Mitow, in 2015. The two, partners in life as well as business, started the fair as a reaction to what they saw in the current art market — inflated prices, sluggish sales, and a widening valley between a constantly growing art-appreciating public and an insular art world positioned outside of their price range and comfort zone. Superfine! is an alternative to typical art fairs – a transparent, approachable environment for buying and selling art that maintains the highest curatorial standards in the industry while simultaneously opening up the market to new collectors and emerging gallery programs and artists.
